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The artist donates his £25k prize Mercury Prize to small music venues

The singer holding his trophy in Newcastle
The musician was awarded the prestigious award recently in his hometown

The star has handed over the full amount of his £25,000 award cash to the MVT, which operates to protect the United Kingdom's grassroots live music spots.

The star was given the cheque on mid-October as his third album People Watching was declared the outstanding release of the last 12 months.

He has opted to hand the money over to the trust, in appreciation of the crucial part grassroots venues had in his beginning days.

"As an artist wouldn't be doing my current career if it hadn't been for all the shows I did around the area, and elsewhere, when I was just getting going," remarked Fender. "These locations are legendary, but they are struggling."

Beginning in 2023, at least 150 of these venues have shut down – about 16 percent of the total UK scene.

Over the past year, top acts including Pulp, Coldplay, Katy Perry and Sheeran have all supported the trust in its efforts to help venues survive, by including a minor surcharge to their admission fees, which goes to help smaller concert halls.

Sam Fender also joined in, raising in excess of £100,000 on his live tour to help numerous small stages across the UK.

The money supported locations that were dealing with potential shutdown due to issues arising from floods, blazes and bereavements, as well as permit problems, court cases and neighbor objections.

Other venues received monetary aid in modernizing amenities and sound and lighting systems that positively impacted performers and fans.

"The concept that money from concerts in big venues helps the smaller venues, where it begins for musicians like me, is just logical," Sam Fender has said.

The band Pulp on stage
They are one of the many acts who contributed their honor prize money to non-profits

The musician is far from the only musician to contribute his honor prize money to worthy causes.

When the band won the award in the year 1996 for their release the album, lead singer Jarvis Cocker stated that the group would give their cash to the non-profit War Child.

That year, rapper and singer Ms Dynamite shared her award among multiple good causes, like the children's charity and a Sickle Cell charity.

"And I contributed a thousand pounds to the center, to their gymnastics program, because I practiced gymnastics when I was a child and they lacked updated gear," she explained to the media.

Two years ago, they gave their funds to the local youth club that developed their act, alongside other independent music bodies.

Additionally winners that year M People contributed their award to a charity for MS after a close contact was diagnosed the illness.

"Winning was sufficient," stated artist the singer. "The cash was the cherry on top but we could do without the extra, because we had the cake. So our success impacted somebody else's life."

Recently, the trust announced it had protected a couple of small stages in that region, by transferring them to local control.

The Joiners in Southampton and The Croft in that location were acquired under the Own Our Venues scheme, which is backed by Arts Council England and supporters who buy "ownership units" in the properties.

Written by

Wendy Leon

A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on society.

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